There are many reasons for your competitors to rank higher than you on Google. What affects your Google ranking the most is the optimisation
Any Business, regardless of industry, who has had experience in contracting SEO services (Search Engine Optimisation) knows that there are right and wrong ways to hire an SEO firm.
Not even a pandemic can sway Google from not updating any of its features. And considering the low-key rollouts, the people at Google have been very busy.
Click-through rate or CTR is the ratio of the total number of clicks to the frequency the people were exposed to the link or a Call to Action or CTA.
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