Social media marketing has been growing in popularity with its ability to build engaged audiences, create multiple sources of traffic and growth through the power of online networks.
Just like any other marketing scheme, strategy plays a huge role in helping keep your actions focused without draining too much of your resources. Here are some tips on how to pull off a social media marketing strategy that will be able to suit your preferences and needs.
Creating an Ideal Social Media Strategy
It is necessary for business owners to step back and look at the bigger picture before posting anything and everything. Social media marketing if done correctly, will be able to serve a variety of purposes including building brand awareness, driving traffic, sales, providing support, connecting with customers and prospects, amassing an engaged audience and more besides. To achieve this, it is important to understand the five essential pillars of social media strategy.
Goals
Goals define the outcome of your hard work. Do you know what success looks like?
Target Audiences
Target Audiences revolve around your ideal customer. Who are they? What do they look like? What motivates your ideal customer? Where are they?
Content mix
Content mix which are the pillars of your social media.
Channels
What social media platform will you will be choosing?
Process
Which infrastructure and tools will be setting up and executing with your strategy with? Will you use those found in your social media platform of choice, or will you use others that provide a holistic overview of all your platforms? The opportunities and benefits of each are a minefield.
Social Media Marketing Plan: Setting Your Goal
Your goals should be at the centre of everything that you post or do. This marketing strategy usually involves a lot of testing and trying things out. You can however, reduce the testing phase by setting a clear goal with your social media marketing. Driving brand awareness for instance, is a viable option as this allows you to reach more people which in turn increases the likelihood of getting your brand seen by the right individuals. The same can also be said with regards to creating demand for your products. This often involves gauging clicks to your site, as well as the products added to a shopping cart and looking at the feedback from interested customers. Another popular goal is to build a loyal following which you can measure by the followers you’ve gained or lost in a certain time frame, as well as your engagement rate.
Knowing Your Target Audience
It is important to remember that social media is used by a huge number of individuals all over the world. Trying to reach all of them can be a fruitless endeavor making it important to understand your ideal customer. For that matter, it I important that you consider different factors such as: their location, age, gender, interest, career or industry, income level, relationship status, favorite sites or apps, motivation to buy, buying concerns and the likes. Having this information can help give you an overview of your ideal customer which allows you to focus your time and attention to them.
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