Good content is one of the cornerstones of a solid SEO strategy. But in truth, content marketing and SEO complement each other completely.
Invest in more Marketing and Creative Content ActivitiesMake your content the driving force of your website. As more algorithm changes take hold, you need to invest more in content building activities, curation, and content moderation. To save time, you can utilise a template structure for your articles and landing pages, this can keep your content creation efficient and yield the best results in readership.
Equip your Site with On-Page SEOHaving just a single primary keyword per page is a good starting point. When it comes to optimising your content, you can continue to increase your focused and relevant keywords. In the end, you can count on your website being properly indexed in the search results for the products and services you offer.
Optimize your On-Page techniques with these tips:
Maximize your site’s page titles and headlinesMany readers judge an article by its headline. Often enough you’ll see people commenting on articles on Facebook without actually clicking on the link. Why is this so? Have we as a society reached peak info saturation? True that the internet is flooded with so much of the good and bad stuff, that clicking on a headline now takes a lot more effort for users. So to push for higher click through rates, choose a headline with the highest impact. Clickbaity or catchy? That’s up to you, but make sure to keep the words under 60 characters.
Utilise header tagsNever underestimate how helpful header tags are. H1 tags can present your main topic- that simple. They can give readers a snapshot of your article in chunks. Plus header tags can with SEO keywords improve your Time on Page metrics.
Leverage Meta tags to your site’s benefitMeta tags may not be directly visible on your web page, but it’s doing wonders for your site underneath all that code. Meta tags tell search engine bots what your site is all about. So it’s very important to include your tags, keywords and the appropriate Meta descriptions which are around 50–160 characters in length (this is for 2019).
Use Social Media moreTo extend your reach beyond organic searches, make use of the many real time social media platforms out there, and tap into the relevant social media channels in your niche. Build trends and aim to go viral. Remember not to sell sell sell. Rather, Engage Engage Engage.
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