3 Ways to Measure your SEO Success
Vast amounts of money are spent online by millions of consumers using their digital devices. Now that’s substantial purchasing power you can’t ignore.
The stats say it all: Over 1.8 billion shoppers worldwide went crazy with their online shopping, and in 2018, this global spending resulted in 2.8 trillion U.S. dollars in profit for online retailers. Sure, these figures are global figures, but the potential still exists to have a piece of the pie is – even for a small businesses located in Whangarei, New Zealand.
But really – how do you tap in into that massive flood of spending power? As a trusted SEO services provider here in Whangarei, it all starts by creating high-visibility for your business. Our expertise as a web design and digital marketing agency lies in boosting significant traffic towards your website. We do this through Search Engine Optimisation. Search Engine Optimisation is often cited as the main reason why savvy online entrepreneurs are generating the profits they are. We share with you below three of the best Search Engine Optimisation (SEO) success measures.
Search Engine Optimisation (SEO) is the processes and strategies that can help magnify your website’s visibility and rank it higher in the search results, making online customers reach your content faster. If you have been following SEO practices, there is also a need to be acquainted with the ways you can measure your SEO success.
Here are the primary metrics in determining your SEO success: Organic Traffic, Backlink Volume, and Bounce Rate.
Sure putting up a website is easy; getting found by your target audience is a whole other story. It’s easy to think you can just sit back and relax and wait for the visits to pour in, though this is often the case for a high ad spend PPC campaign, it’s not for those who are just waiting for organic traffic to happen at zero cost. Organic traffic coming in from the search engines is akin to farming; you put in the work early, planting seeds and hopefully have a good harvest months later. High organic traffic is possible if your On-page and Off-page SEO efforts are aligned and executed well with superb content and quality backlinks to boot.
But what exactly is Organic traffic? To be specific, Organic Traffic identifies the people who visit your page directly through a search engine. On the other hand, there is also Paid traffic, which refers to page visits that are generated through paid ads. The difference between these two types of web traffic is the former will most likely have visitors that stay longer than the latter. Furthermore, having a high rate of organic traffic allows your visitors find your website faster. Let’s face it, we all trust organic search results far more than we do adverts. It is important to remember that it is more cost-effective if you make more quality content for your customers, than purchasing ads to get your website on top of the search list.
Backlinks refer to those links to your website that are coming from someone else’s site. If there are websites that cite your links to theirs, then typically that means your content is relevant and interesting. The more sources from which your company is mentioned, the more opportunities it creates for customer prospects and a higher possibility of page visits.
Google uses backlink volume to evaluate the importance of a website. If you have a high volume of good quality backlinks compared with your competitors, the algorithms of Google will typically rank your site above your competitors.
Be selective with your backlinks though, as some backlinks could have negative consequences to your traffic. So what makes a backlink any good? Links coming from authoritative resources are prime backlinks while those coming from low-quality or spammy sites are the ones to avoid getting cited in. Backlinking is an important indicator of SEO success because it inevitably creates traffic.
Bounce rate refers to the volume of website visitors that spend little time or activity on your website. Those users who landed on your page, did so for a reason, but instead of browsing around and looking at the content you worked so hard on, they decide to leave your website after a few clicks. So yes, the term bounce is quite appropriate- they tend to bounce off with no intention of coming back.
For instance: if Google Analytics shows the average time visitors spend is 30 seconds for a blog with 5-minute reading time, then there is a high bounce rate. If this happens, then there is a low chance of purchasing goods and services. This indicates that, depending on your content, SEO is not working well for your organisation or business.
The information above serves only as a peek into the metrics for SEO success. In reality, there are dozens of factors that act as Key Performance Indicators (KPIs) for your website. However, it is important to know the basics of SEO especially if looking for the right SEO services agency in Whangarei, Auckland or New Zealand.
If managing the day-to-day operations of your business already takes up most of your time- do you think you still have time to be hands-on with the SEO side of your website? To learn the digital nuts and bolts of ever-changing algorithms and ranking methods, and also to consistently keep tabs on your metrics.
At 1768Degrees.com, we can help your brand keep up with these changes, making sure your website is highly-visible and well-optimised.
Whether you’re a small-scale venture or a large business in Whangarei, or simply an entrepreneur looking for an SEO services agency in Auckland, our digital agency provides a varied array of SEO Packages to increase your traffic and ensure your ranking in the search engines and even on social media.