Effective Ways to Improve Your SEO
There are many factors that influence a businesses online ranking and the biggest driving force is SEO. If you still haven’t heard of SEO up until now, then let’s just spell it out for you- SEO means Search Engine Optimisation. Yanks will spell it with a Z, but it is the same thing.
Are you aware of what SEO does for your website? SEO is a combination of strategic techniques and approaches that you can implement to drive traffic to your site and get people interested in your brand. It’s like sending out buzz waves and social signals to get your merchandise, products and service seen and heard by users online.
In fact, SEO makes accessing your site easier for your prospective customers by analysing their needs and coming up with ways to satisfy these. By getting the right customers to your site they are more likely to purchase or engage with your company.
All of your content should be well-written and keyword rich, and don’t forget, your content should make sense under the right context. Do not write intentionally spammy content that’s riddled with keywords. With all the algorithm upgrades that have been done by Search Engine, this approach does not work anymore.
Here’s an overview of the content offerings you should focus on:
- Social media content and posts
- Videos, podcasts and audio recordings
- Infographics, banners or other visual content
- Consistent updates on blog posts and articles
- E-books, web novels and whitepapers
- How-to Guides, walkthroughs, step-by-step tutorials (tuts)
What can make your SEO efforts a success?
When it comes to SEO, there are two key factors that influence a website’s success.
Having technical knowledge
The web involves looking at code underneath the hood. Having onboard a good web design team that understands the code and how servers work is crucial in establishing your technical SEO. Cheap hosting can be a zero win situation as it limits your sites visibility in the SERPs (Search Engine Ranking Pages)
Technology is crucial in SEO as it is necessary for the creation, optimisation and utilisation of every available search marketing opportunity (e.g., AMP, PWA, fruitful results, angular SEO). This process involves taking proper measurements in finding server and code issues that may hinder search engine processes.
Having exquisite marketing expertise
Once your website is up and running with no pertinent technical issues, most can start the bulk of your digital marketing process.
But the truth is, you should start your SEO early – even before the tech guys have the site online on your servers. By early we mean, you, or your web design team, should have strategically researched and planned your Meta descriptions, keywords, content and target backlinks. So by the time the search engine bots do a crawl, they have some crucial information to index about your website.
Digital marketing at a glance pertains to the ability to understand the behavior and motivation of users.
SEO visibility relies directly (keyword and topical search) and indirectly (search user experience and users’ metrics) on our ability to read our audience’s behavior, analyse their needs with the most appropriate answers and solutions. Digital marketing is knowing where your site stands and where your target audience is, and through SEO, you know how to efficiently drive traffic to your website.
Keeping up with SEO
SEO is a continuous process.
It’s best to utilise every digital opportunity out there that continuously monitors your metrics. What is it saying? Who is visiting? What is driving your traffic? Why are users bouncing off?
Stop any SEO efforts and you’ll fall behind significantly. Because SEO doesn’t immediately rank your site, the impact of stopping even for a month can lead to a six month impact on your search results.
Though there are freebies online, it pays to be bold and invest in decent marketing tools that can offer you the best strategy and data. Most crucial are keyword research tools, tracking tools, or heat map software. These applications never run out of SEO ideas to give you and the best part is most of it is based on your metrics. Such online tools will give you the edge, and enhance your web presence fully by reaching multiple online channels.
With the right SEO techniques, any brand or company can be boosted up top to be “the best answer” in the searches, and for anyone doing SEO, success simply means showing up in the searches when your customers need you.
Need help with your SEO in Auckland and Whangarei?
The quest for great SEO simply never stops. We do many comprehensive methods for technical SEO, keyword research and on-page implementation. Our goal is to deliver traffic to your Whangarei website. We have invested in the world’s leading Search Engine Optimisation Software. We are Number one for when you need a company that will enhance your web design and SEO presence.
Get browsed by users across Auckland Northland. Let us do the SEO for you. Email webdesign@1768Degrees.com