Ranking for Google’s Featured Snippets: Highlighting your Keywords

Ranking for Google’s Featured Snippets: Highlighting your Keywords

Not even a pandemic can sway Google from not updating any of its features. And considering the low-key rollouts, the people at Google have been very busy.

And to keep your head in the game, you have to know how these new updates work to keep ranking.

When you now do a search, Google will show you a Featured snippet on the top of the page and if you click on the link, it will lead you to the website page with the keywords and phrases highlighted in bright yellow.

What are Featured Snippets?

Featured snippets can give you a direct answer to your search question by pulling out the relevant content you need from a website. This could be a paragraph, numbered list or bullet list. This is pretty common if you are searching for a How-to or step-by-step tutorial.

The thing with featured snippets is that it doesn’t redirect you to a webpage, but Google has chosen to post the direct answer to your queries right on the search results page. With that, you get an accurate and concise overview of the information without even bothering to click on the link.

You may think- won’t I lose traffic over this?

Not really, featured snippets won’t kill your traffic, sure there’s some losses, but this is still to your advantage as owning a featured snippet will results in more clicks (lots of gains!). Users seeing a portion of your website on the search page, automatically clues them in to what Google is signaling, that your website has top authority. That the information it offers can be trusted. Simply put this means customers automatically are more trusting of your site, without even knowing you!

SEO should take heed

When you are implementing Search Engine Optimisation (SEO) you should pay close attention to what Google is doing with its featured snippets and how it can affect your keywords. But the basic rule here is to make your content as informative and useful as possible to appeal to Google. 

It is important to keep tabs on the number of featured snippets you now have. If you find any, consider this like being given a gold star by Google. Simply,  this is equal to dominating the number one position for a keyword. You can further build on this and use subtopics that can extend your ranking reach.

Featured snippets will shape the way we do search queries now, until the next Google update comes around.

Need to prioritize your keywords so you can rank for a featured snippet? Now that’s a goal worth having! Consult with us, email hello@1768degrees.com

SEARCH

Free website health-check and audit

Quickly get a FREE AUDIT on your existing website.