What is SEO?
Search Engine Optimisation is a move to ‘optimise’ or increase website traffic through search engine rankings. SEO is one of the most important aspects of digital marketing because directly affects the success of your website rankings. The push in the searches so you can get that needed exposure for your business.
In SEO, the changes are always dynamic and in flux, this is due to the consistent code updates that search engines are rolling out with their algorithms.
The major reasons for this is to provide users with an improved search experience, meaning when you search, the results you get should be highly relevant and compatible to your intent. On the flipside, if you own a website, Google wants your website indexed in the right category.
Why hire an Web Design Agency?
SEO requires a lot of technical background. And although there are no rules preventing you from DIY-ing its practices, you have to consider your goals. Do you have the privilege of time, and we are talking weeks to months here, to study and experiment with these practices? If not, consider hiring a web design agency that’s familiar with the intricacies of SEO. You are banking on these web professionals for their months or years of experience building websites and getting traction to grow your business.. They, too, have invested their personal time on careful and intensive analysis and experimenting on what works and doesn’t when it comes to SEO. Having said the above, if you want to have a go – we salute you and have put together a helpful article on the key things to focus your energy on.