Next to having more customers, online businesses aim for having more traffic to their sites. There are many ways for a business to increase its site traffic. Here are the ones from 1768degrees.com, the seasoned NZ SEO agency, you need to keep in mind:
Be more “social.”
It’s one thing that you make great content, but you also have to make sure that it reaches your targeted audience. One of the great ways to do this and increase your site traffic is to promote your content on various social media channels. Twitter has a large following and it’s great for short and snappy links while a B2C company would benefit more from image-laden sites like Instagram and Pinterest.
Social meaning sociable, that’s how we are when we do business; for what is business without people and relationships.
Make effort for your on-page SEO.
SEO is alive; it will never be dead. Optimising your site for SEO purposes lives as well. It will always be beneficial to the company. Keyword research is always at the centre. So make the image alt text, and create internal links to fresh valuable content. You need to work on the site’s meta-description. The best thing about optimising your website is that it increases your organic traffic.
Be sure that the site is responsive.
Today you no longer depend on your PC for your browsing pleasure. In fact, more people use their mobile devices to access the internet. If your visitors feel compelled to pinch and scroll on your site, it’s likely that they will proceed to another site right away. No matter how basic your site is, it has to be accessible and viewable in a variety of mobile devices, which include smartphones.
Be wary of the site’s loading time.
our site has to load fast. Site users wouldn’t want to wait 30 seconds for any of your webpages to load. If this happens, your site will experience an increase in your bounce rate. You also have to make sure that the pages are technically optimized which means apply SEO on your image file sizes, third-party plugins, and page structure.
Remember whatever you do for the site, it has to be Fast and Furious-like speedy.
Target long-tail keywords for your SEO.
You must have taken care of your high-intent keywords and made use of all popular keywords. But you must not forget the long-tail keywords. A huge number of online searches involve the use of long-tail keywords. If you are not using them in your SEO and paid search initiatives, you are missing out on a lot of potentials for your site and business.
Catchy and irresistible headlines are a must.
The most important element of your content is the headlines. A timely and intelligently written blog post will be useless and unread unless you put a compelling headline on it. That’s why it’s crucial for any site owner or any content writer to master the art of headline writing. So before you publish anything, spend more time on your headline.
Mix up the content you put on your site.
There are no hard-fast rules or any magic formula that can be applied for producing the best content for your site. This makes it important to vary the format and types of content you use on the site to entice various types of users. You may use news-based content and interspersed it with video and infographics.