SEO vs SEM

What is Search Engine Marketing

Beyond having a good functional website, any business should strive hard to have traffic that generates strong sales.

Search engine marketing (SEM) is a way of marketing your business through paid advertisements that show up on search engine results. Advertisers typically use keywords that their target consumers might use when searching for them using search engines like Google or Bing. This allows the advertiser to let their ads appear with the results for those search queries.

Potential for Big Gains and the Best Results

Being right at the top of Google’s or Bing’s search results by organic content marketing might take you up 3-6 months, and with no guarantee at landing on page one of the searches.

Getting to the top is a huge endeavor and requires a lot of hard work that involves a holistic organic strategy and robust content marketing. SEM can add greatly to your efforts by ramping your site’s visibility in the early stages. It can boost immediate results and traffic growth for the keywords you choose and bid on.

SEO vs. SEM

You hear of SEO all the time, but not much of SEM. The primary reason why SEO is so popular is cost. You can start your SEO campaign for free by making the most of your skills and time.

Search engine optimization (SEO) and SEM can go hand in hand. Though both are very different in terms of approach.

SEO depends on having organic and unpaid content to improve your site’s visibility. Some things that you can do to improve your SEO include optimisation of your pages, including technical SEO on them, and having website copy that is specially made to rank for certain keywords.

With SEM, you want your paid ads to be seen at the right time by your target audience. These highly-targeted ads that show among search results are known as pay-per-click (PPC) campaigns.

Let our search team assist you so you can efficiently convert clicks into leads and clients.

Why you should choose 1768Degrees.com for your next SEO campaign?

We are not a full service digital marketing agency. We specialise in SEO and Web Design. Good Web design leads to great SEO results. So trust us to deliver.  

Our process? 

First, we will sit down with you and establish the goals you would like to achieve through your SEO campaigns. This is followed by planning the most efficient way to breakdown your campaign budget and working within those parameters. What’s important is to keep a steady eye on primary metrics to assess on-site traffic, user flow, customer journey and behavior as well as ranking results. 

What 1768Degrees.com can do through SEO:  

  • Increased impressions, conversions and website traffic. 
  • Create steady and relevant website leads. 
  • Improving SEstrategy along the way based on incoming results. 
  • Achieve higher rankings itop search engines. 

Develop the successful SEO campaigns you need. We can advise you on which digital marketing strategy is best for your website, so you can highlight your products and services 

We understand what’s crucial in each stage of your digital internet marketing campaign, from choosing the proper keywords for your SEO campaign to finding the right trusted links that will help give your website a solid foothold in order to succeed in today’s competitive market. 

Let our search team assist you so you can efficiently convert clicks into leads and clients.

It’s that simple. It does not matter if you’re only starting, or currently in the middle of things, we can help you address any of your business dilemmas and provide you with a strong market advantage through robust SEO approach. 

Get in touch with us! Email hello@1768Degrees.com 

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