SEO Whangarei NZ: Ranking without Link Building
For a number of years, link building has always been touted as the most effective way to drive attention to your website. So much has been written and discussed about it until once again, technology has driven the digital landscape to change. Now there are linkless alternatives, your website can gain traction and buzz without relying on traditional link building.
It’s important to keep in mind that your SEO strategies need to keep up with the current algorithms. Always be on the lookout on what’s being rolled out by Google. Links are a good start, but you shouldn’t heavily rely on them. Make room to try out other emerging SEO methods.
Nevertheless, you can now try “linkless” ways to enhance your website’s visibility.
These specifically include:
- Social Media Interactions
- Influencer Marketing
Going linkless might just be the SEO approach your business needs to focus on right now. Read on for more details:
With the rise of social media, brand mentions are now a metric people monitor relentlessly. It is even filtered into two categories, positive and negative mentions. It pays to know who’s ‘talking trash’ about your brand or who’s giving it the thumbs up. This is called social listening and gives you as a business the ability to understand how people ‘feel’ about your brand.
Mentions are a valuable social currency, the returns are big and the results are even more mentions and a wave of followers by the hundreds or thousands. But this also depends who exactly is making the ‘mention’.
An authoritative mention is as worthy as a solid backlink. So it’s best to monitor mentions of your brand and services at various times and social channels.
Social Media Interaction
This strategy may not give you a backlink, but it can give you a loyal following, and even a paying customer. Take time on social media to connect with your target market. Don’t discount the two-way communication you can establish through FB live videos, Instagram stories or hitting the DMs. A simple shout out can make a customer feel valued and seen. Such interactions on a personal level can increase sales and brand loyalty.
Reviews, good or bad are the easiest way to confirm your brand exists. It’s difficult to trust a brand you haven’t heard of and positive customer reviews can assure customers that the company is legit. In fact, you shouldn’t even worry when you see negative reviews. It’s okay as long as positive ones dominate because sometimes having only glowing reviews is also suspicious. It feels staged. Let your customers express their experience with your company.
You can be proactive and respond professionally to address these negative reviews. When customers see you’re sincere in your efforts, they will view your brand with more respect. Even without a link, search engines will credit your website with more authority when they see a lot of company mentions on review platforms.
Influencer Marketing is a demographic-based approach. Nothing like a little celebrity clout to widen your reach. It’s about working with social media stars or niche personas with a dedicated social following, these are the kind of people whom your target market will pay attention to. These influencers can endorse your company with or without a link.
Link building Whangarei, Auckland and right across New Zealand
Whether you choose to pursue a link building strategy or a linkless approach for your Whangarei brand, always remember to track your metrics and see what works best for your website. Brand awareness and online reputation takes time and a lot of effort from your end.
If you need to boost your organic visibility and maximise your SEO approach, you can consult with us. We specialise in creating SEO strategies for Whangarei businesses of all sizes. Email firstname.lastname@example.org