SEO Best Practices
Whether you are new to the online platform or you want a redesign of your current site, you’ll need SEO (search engine optimisation), SEM (search engine marketing), and even SMM (social media marketing).
All these require the services of industry experts who have the knowledge, skills, and experience to create and implement a campaign that goes with every Google algorithm update. Remember, without SEO, you have nothing. Your site won’t have any bearing. It’s like ice cream left out in the open.
This is why 1768degrees.com continues to develop and research the industry trends and best practices to ensure that the company stays at the cutting-edge of digital marketing. We make sure that we can provide updated tools and data to our consultants and clients so they would be able to achieve the best business results.
They say the best practices in SEO may change every year. We say there are those that are never ephemeral. And here are some that we keep at our core:
Content based on search intent
Search intent is also known as user intent. It is the purpose that runs in every search query. Google’s goal is to understand and satisfy every search intent. Those pages that are on the first page of Google have already passed the search intent litmus test. We fully understand what search intent is, and we create content that is aligned with that. We choose from four types of search intent to align with: informational, navigational, commercial, and transactional.
A persuasive meta description and title tag
Title tags are clickable headlines that you can find in search results. These tags are critical in SEO. These titles give a quick insight into the content of a site and its relevance to the search intent. This is the primary information that is used for deciding which result to click and check on. This is why it’s important to use high-quality web page titles. To ensure this, it must have the target keywords, avoid duplicate title tags, avoid keyword stuffing, and must have a title that matches search intent.
Meta description, on the other hand, is a brief summary of a webpage that can be found in SERPs. It does not affect the search rankings, but it can influence click-through rates. Meta description has to be unique, action-oriented, includes the target keywords, must match the search intent, and give a brief summary of the site.
Images are important when it comes to improving a user’s site experience on your site. Apart from choosing the right images to use, the images must also be optimised. There are four ways to do this: choosing the best file format, compressing the images, giving the images Alt Text, and lazy loading them.
Improved user experience
The primary consideration in enhancing site user experience is to improve the page speed. Other ways to ensure a good site experience for the user are to use subheadings in the content, make it visually appealing, the right use of white space to ensure minimalism, and get rid of pop-ups.
For your SEO needs, 1768degrees.com is not only your one-stop-shop. It’s the only stop you are going to make before you speed on.