SEO Whangarei: Why You Should Optimise Images for Search Engines

SEO Whangarei: Why You Should Optimise Images for Search Engines

SEO Whangarei: Why You Should Optimise Images for Search Engines

The human eye gravitates towards a visual image. Our brains can process images far quicker than words. It’s how we are wired, and how our brain perceives the world. It’s within our nature to direct our attention instantaneously towards an image, and without any consideration draw from the image certain conclusions. Whilst looking at a screen, whether on mobile or on your laptop, we are quickly lured into checking out photos first before we proceed to digest any text or content. 

For this behavioral reason, that it is important to optimise all available site images for search. After all, SEO content is not just about text, but also imagery, and with all the energy, we are putting into our websites, this next step in site optimization guarantees our SEO efforts to be cohesive.

Format and File Sizes

When an image file size appears too large or too small on a page, this unevenness can be jarring for users. This also makes a difference on the page load time (an important metric for good SEO) so it’s crucial you get the file sized correctly. 

To properly optimise images before uploading them to your website, the best way is by editing them using photo editing software like Adobe Photoshop. This allows you to make specific edits, not just on colour or gamma, but on the file format version in order to create smaller and compact file size without sacrificing the compression quality. 

But if you don’t have pricey Photoshop, you can use the available image compression plugin in WordPress. These photo editing plugins lets you make quick changes to reduce file size while you upload a photo to WordPress.

Types of Photo Formats

Joint Photographic Experts Group, otherwise known as the JPEG format is a popular and standard image format used by cameras and graphic softwares. It’s quite versatile due to its compressed image data. PNGs on the other hand, that’s the Portable Network Graphic (PNG) format is a lossless file format that can maintain high image quality. PNGs boast of no loss in quality each time the image file is saved.

But when it comes down to it, JPEGs are better for SEO than PNGs, because the file size is smaller than a PNG and the image quality is more than adequate. JPEGs are great for social media and blog posts as well – 

For Web design, blog posts and Social Media – stick with JPEGs!

PNGS are are great for archiving photos such as large detailed ecommerce photos or presenting a clear version of a brand design on your website, as PNGs have better compression levels.

Captions

Never forget the text to include in your image caption. Always have one ready. If you’ve been browsing the search image tab in Google, you’d be quite surprised to find certain products reaching the top spot. Why? Because search engines were able to crawl and index the caption text. More often than not, most web developers’ leave the captions blank until you provide the proper caption in place. 

So any user can find your images online provided you use your target keywords in your caption field. The goal is having a caption that reiterates image and content relevance.

Alt Text Tag

Alt text is a straightforward HTML attribute that’s added to the IMG (image) tag. It’s different from an image caption, as the purpose of an Alt Text tag is to literally describe the photo that is displayed on the page. 

This is how the image tag is express in HTML code:

<img src=”/Whangareibeach.jpeg” alt=”A photo of a man surfing on a Whangarei beach in New Zealand.” />

So in plain text, you get a direct idea of what the images before it loads or without even looking at it. This is quite useful for visually-impaired individuals as their screen reader can help them identify what the website photo is about. The goal of the alt text is to provide and enable accessibility. Accessibility not only enables more customers to your site, but it is the foundation of SEO.

Alt text also lends itself well to image SEO techniques, as it provides the needed context for search engines to understand your site images.

Due to time constraints and sheer volumes of photos, you may often neglect the metadata, alt text tags and captions – all these steps are necessary to optimise your website images. Not doing this early is something you might regret later on. 

Any kind of image can easily complement a site’s content by framing the words in a visual context. Photos easily help clarify ideas and concepts for users. More importantly, optimising images for search engines can help you rank higher in Google Image Search results. Thereby, boosting your overall SEO efforts.

Optimise your Whangarei Website

Increase your website’s relevance through images and captions. Find out more from about how you can use SEO for your business website. Rank higher in the search results! The team at 1768degrees.com can take away this burden and ensure you rank 1st for your keywords and phrases. Email webdesign@1768Degrees.com

1768Degrees

SEARCH

Free website health-check and audit

Quickly get a FREE AUDIT on your existing website.