SEO – What You Need To Know

SEO may be a complex process for some, but it can also be explained in a simple way.

SEO (Search Engine Optimisation) is the process where your website can work its way up the search rankings of a search engine’s results. It’s all about attaining visibility around your target audience.

SEO may be a complex process for some, but it can also be explained in a simple way.

If you want your website to get found, you have to work at ways to make sure people find it, and that’s through effective SEO.

When you put out a blog post on your website, it’s a step towards increasing your website’s visibility. But to gain any popularity, you have to drive in web traffic and most of that will come through search engines and everyday you can bet, people are posting a million things online, and only a handful of these posts get to be part of the first page results.

Through SEO, you can maximise the potential of your website and all the content it has to offer.

So what factors greatly influence SEO?

  1. High-quality, original content
  2. Strategically placed and thoughtful use of keywords
  3. Long-term and aggressive link building
  4. A robust On-page optimisation approach

Google has now made an industry out of SEO. In its early days, the rules were pretty lax, your website would be on Google because its search engine bots have organically found you. But soon people started to get more competitive, some developed bad SEO process (mostly Black Hat methods) and they would annoyingly dominate the searches in a very underhanded way. Google eventually  put a stop to this, filtering out the content farmers, keyword stuffers and back link builders through yearly or quarterly changes to their algorithms. Some algorithm changes don’t get announced and pretty much happen on the sly. You’d be pressed to find out how many sites fall off the rankings for various reasons, both known and unknown. Some get penalised and never get to make the climb back up the rankings.

Now search engine optimisation is done very differently. It has a more coordinated approach that includes a good server side framework and high quality content. 

But what exactly are these SEO methods? White hat, Black hat and Grey hat?


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