A huge number of businesses today take their product page for granted.
A product page however, plays an important role in helping customers decide and finalise their purchase. Improving the checkout page or the product cart is all fine and dandy but most of the focus should revolve around the product pages. The reason behind this is that this is where customers get information as to why the product is exemplary, what niche it fills, as well as problems that your product will be able to solve. Below are some steps on how to improve your product pages to help increase conversions.
Pique Their Interest
Address Your Customer’s Concerns.
Make Your Call to Action Clear
Everything is set and your customers are pretty pumped up about your sales pitch however, they are having a hard time looking for the add to cart button. Highlighting your call to action not only makes it fairly easy for your customers to find their way to checkout but also shows confidence in the product that you are selling.
Utilise Live Chat
A huge number of customers today have positive experience with live chat across support channels. This allows them to get their questions and enquiries answered making them feel that they get the most out of their time. Live chat is able to provide customers a direct way of getting in touch with staff which allows them to make an informed decision in a timely and effective manner. Although this requires labour to pull off, many, particularly larger businesses find this feature a worthwhile form of investment increasing purchases.
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This article was written and produced by Skillslabs.io, training and guidance for New Zealand businesses.