Okay, you might feel like a things are terrible… You do have a great site and believe that your online presence is great yet no one is buying from your store. Ouch.
This is commonly known as a conversion problem. There are a couple of things you can do to deal with this concern. Here are some strategies for you to mull over when it comes to optimising your e-commerce site for sales.
Optimising the On-page Elements
On-page elements, includes product descriptions, colours, call-to-action buttons, headlines, images and placements. Here’s what to do. Try A/B testing which means using different versions of your on-page elements to know what works and then stick to it. Put high-quality images of the products from various angles. Make sure that they can be zoomed in or out.
Buyers are more likely to buy from you when you give them an accurate product description. You may also put highly engaging videos and product reviews of your own products. Customers like to base their purchase decisions on others buyers’ opinion.
Lastly, you might want to optimise the functionality of your search tool to make sure that your products are easy to find. This means doing away with the “seek and you shall find” structure that online users often face when they browse haphazardly on e-commerce sites.
Make Sure Your Site Loads Fast
A second of delay in page loading can result in a 7 percent reduction in conversions. This may mean hundreds of thousands of revenue. Remember that even if you have the best-designed website, it won’t matter if it takes forever to load. Chances are your site visitors will be gone before your site unravels its grandiose beauty. That is why you must consider speedy page loading when optimising your e-commerce site for conversion. Several ways can be done to increase the site’s speed. Of course, it includes assessing the current site speed, updating its theme, double-checking the performance images on the site, and finding a web hosting service that can meet the needs of your e-commerce site.
Make It Mobile-Friendly
You are losing out a lot on traffic and sales when your e-commerce site is not mobile-friendly. About 50 percent of online shopping is done using mobile devices. To ensure this, you have to look into the mobile compatibility of your site by checking its content including graphics with tools like Google’s Mobile-Friendly Test.
Make sure also to use bullet points and ordered lists for site visitors to navigate the site easily. The site has to be responsive as well, meaning the shopper does not need to resize, pan, or scroll to view your site better. To make your site responsive, be sure to have a mobile-first site design.
This means that Google will be using the mobile version of the site when they are indexing and ranking. This can do wonders for the site’s traffic, especially when you prioritise the tiniest screens at the start of the design process. If your e-commerce site is mobile responsive, you can capture the majority of smartphone users who make up 70 percent of all mobile transactions.
Make the Sales Process Personalized
A personalized sales process is a sure fire means to increase the number of returning visitors to your e-commerce site. This can be done by personalising their recommendations, adding a wishlist by adding a “save for later” tool for them to revisit some items they can’t buy now, segmenting your current list of customers by age groups, actions taken, or traffic sources for personalising their messaging, and using dynamic text boxes that offer personalised messaging according to the segment the customer is part of.