Entrepreneurs know the significance of a blog to their business. However, despite this knowledge, they still are clueless about how to blog. Top-performing search engines like Google have been telling online users time and again that a regular update of fresh, highly informative, and unique content will do wonders for search engine ranking. There are several things that a blog can offer you as an entrepreneur such as the chance to make your site relevant, being able to target long-tail keywords, and addressing user queries that are often searched. In other words, you are going to have one kick-ass blog that can be irresistible to your prospects.
Where to Find Inspiration for Creative Content Ideas?
It may surprise you but yes, you can find many areas in your business where you can gather inspiration for your blog posts. You must discern the kind of information your potential clients need. You may also know what possibility the reasons for customers are to stop purchasing from your business. Creating an informative blog post addressing these questions will help you seal a harmonious relationship between you and the customers. You may use other free keyword tools available online to come up with valuable guest post ideas.
Be Wise to Balance Length and Ensure Frequency
There’s no exact limit when it comes to the word count of your blog. However, it is a rule of thumb that an article must not be shorter than 500 words. Keep in mind that online users often prefer a shorter read since it is more time-saving and easy to digest. Google and other search engines, on the other hand, prefer longer content because it implies expertise.
Whether you write a 500-word blog post or go over this word count, make sure that it reads naturally. If you can’t help writing longer pieces, make sure to break up long sentences, break up paragraphs, and provide subheadings. As for frequency, it is recommended to write at least one blog post per week. For those who hire SEO writers, you can go for 2 to 4 blog posts a week. (We here at 1768degrees offer blog writing services).
What Keywords to Use
It’s a given that you must establish the target keywords you will use for your blog post. Of course, these keywords must be relevant to your content, and it has to be embedded with a link to an inner page of the site. The placement of the keyword is also significant. It is recommended to put a keyword in the introductory paragraph and sprinkle others throughout the article’s main body. Don’t stuff your blog post with keywords and make sure to always write from the user’s perspective.
Prioritize On-Page Optimisation
On-page optimization includes several aspects: title tag, headings, meta description, and images. Keep in mind that when you write a title tag for a blog post you want it to lure readers. The only thing you have to worry about your blog posts’ title tags is if they are engaging. Its number of characters must fall between 60 to 70 characters including the brand name.
The meta tag or description is found below the title tag on Google’s search results page. It is a blurb that must contain a clear and highly concise description of what is found on the page. It should fall between 150 to 160 characters and has to have a call to action. The metadata of a blog post does not need a keyword.
The first heading that must appear at the top of the web page is the H1 heading. There must only be one H1 heading. It is more often the same as the title tag but it can also be longer. There’s no limit to the number of characters. The H1 heading plays an important role since search engines look for H1 headings to categorize the web page. It is also a good practice to use h2 and H3 headings in the blog post to break up the content into sections which helps in SEO ranking and to ensure ease of reading. Just keep a sensible structure of the page and you’ll be fine.
Don’t Ignore the Images
An image is highly recommended by pundits on a blog post. This will break the monotony of text and makes the blog post visually appealing. Make sure that the image you will add is of high resolution and compressed to its appropriate size. To optimise the images for search engines, it needs an alt text, which is used by screenreaders for describing the image. Google wants images to contain accurate alt text.
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