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How to Make the Most of Instagram Video

How to Make the Most of Instagram Video

Instagram has been around for quite some time introducing its fair share of innovation over the years. One of these innovations can be found in the form of an Instagram post, IG stories or IGTV which adds an extra layer of dimension which a static photo will not be able to achieve. Creating an Instagram video is pretty simple and straightforward and they also don’t need to look overly expensive or complicated with their production. In fact, authenticity is often gained by videos shot on a budget instead of the ones made with high production. Let us look at some tips on how to get maximize the use of Instagram videos for your business.  

Instagram Video Creation

If a picture is worth a thousand words, then how many words would a video substitute? Well, the answer to this question is a lot and this can be seen with videos on Instagram receiving more interactions when compared to photos. This is the reason why a number of companies today utilise videos as a smart way of boosting their overall engagement.

Whether you decide to use the Instagram or a different application or device to record the video, make sure that you have this under a minute in length. Uploading is fairly simple as you only need to click the + sign in the app, choose the video on your device, review the footage and then test the filters. A good practice is to add a caption, tag people and add a location as this can make the post feel more relatable.

Utilizing Instagram Stories

It should be noted that unlike a normal Instagram post, Instagram stories are not posted directly to your brand’s feed. These stories tend to disappear after 24 hours but you can archive them to your page’ highlights. There is also an option for those who want to use them later down the line.

Uploading an Instagram story is fairly similar to an Instagram post. Click the same + button however, you will be clicking the record button instead and then you are away – start filming. Instagram stories also has the same filter, stickers, and text available which you can consider adding. A regular Instagram video post as mentioned earlier, has a maximum of 60 seconds. On the other hand, Instagram stories’ max length is only 15 seconds. For that matter, make sure that you plan these videos in advance to avoid having the stories end abruptly.

Live Video and IGTV

People today also have the option to use the live video feature for Instagram stories as a way to capture live events and show your follower what you are up to right this second. Those who prefer to film longer video will be able to take advantage of IGTV with their maximum duration of 10 minutes for a regular user and as long as an hour for verified users. IGTV is a great option for those who want to share tutorials, interviews, behind the scene clips and the likes to their followers which further increases their engagement.   

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