Social media is a critical business strategy. It is also one of the best ways to reach out to the people who have already patronised your brand. At the same time, it is also a good venue to reach out to those who have not heard of the business.
Starting a social media campaign does not have to be complicated or expensive. The following tips can be used for starting a social media campaign to create business awareness, drive traffic, and make more sales:
Make a plan.
Social media sites are user-friendly. You can start with creating organic posts and these are often free. It’s tempting to just get on with it and start posting, but if it’s for a business you have to start with a social media campaign first. Without a plan or a goal, you simply have no goals or objectives and you don’t know what you are trying to achieve.
Creating content on Social Media without a plan Is like getting in your car and driving, but not knowing where you are heading.
Creating a plan entails researching the competition. It’s not wise to copy them, but by learning about what they have done, you are reducing your learning curve. Through competitive analysis, you will be able to figure out what works and what doesn’t for your business.
You can also create a social media calendar. Truth is that there are tools that will let you plan and even post your social media posts in advance on various sites. Be mindful of the content mix. Follow the 80-20 content rule. 80 percent for content needs to inform and entertain, and 20 percent for content can promote your particular brand.
Determine who your targeted audience is.
One best reason to use social media platforms is that you will be able to micro-target your audience. However, you have to understand well your audience. Make use of social media analytics to acquire this information. This will give you an idea of who buys from your business and who interacts with you on your online platforms. With insights derived from social media analytics, you can come up with creative concepts that can further boost your business’ revenues.
To put it simply, there’s no point in setting up shop, if you don’t know whether you have customers. You certainly don’t want to waste your time, right?
Monitor and respond to social media conversations that have value.
Those people who react and post comments or questions on your posts are calling for your attention. Yet the right strategy is to be aware of what everyone else is talking about on other platforms online, and to respond only when necessary and appropriate. The more technical jargon for this is social listening.
The keyword is value; you can also add sense. Respond to those who post comments that make sense and offer value.
Provide support for your audience through social media.
Through the use of social media platforms barriers between businesses and consumers are broken down. Consumers tend to go to social media sites to find information or file a complaint instead of calling the hotline. This is why it’s important for you to create a system that will track comments and questions from customers. You must respond to this with extra positivity. This is particularly for those who have complaints. Make the customers feel that they are being listened to. You must also know when it’s time to make a public conversation private.
This will help you convey your authority and authenticity.
Consumers often research on the company and the entrepreneur’s background before they decide to engage with them. They are often on the lookout for the authentic and the one with authority on the product or service they are searching for. That’s why it is significant to set up a robust profile and to keep on updating it whenever necessary. Decide on a tone for all your social media activities whether you like to be casual and funny or a bit on the serious side. Be true to your identity and avoid being who you are not. This will have a great impact on creating a good first impression.