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Mobile Web Design Whangarei: Prepping your Website for Mobile-First Indexing

Mobile Web Design Whangarei: Prepping your Website for Mobile-First Indexing

The need to prioritise your website working on a mobile is relatively obvious. Mobile optimisation is the process of ensuring your website looks great and functions amazingly on a mobile device.. Everyone you know owns a mobile phone, and most people do their browsing on their phones – as such your phone to meet your customers needs has to work on a mobile.

The top stat for 2019 simply says it all:  there are over five billion mobile phone users on the planet. For sure not everyone is going to be your customer, but unless your customers don’t own smartphones, it’s likely that this huge global audience is going to be hard to ignore.

Scarily, people are tending to do more social interactions on their phones each day than they do physically conversing with other people.  Eyeballs are glued to phones, so even the best window displays are missing out as people turn to their phones.

Does that sound bad? Maybe, Maybe not.

This is the future We’re living in a world that’s very much interconnected, where we are always accessible but less accessible in person. That’s right, the foreshadowed time of the Internet of Things

The Shift to Mobile-Priority

Google has spoken. Mobile screens are no longer an afterthought for usability designers.

Google has made its announcement around a year ago, that its search indexing will now be mobile-first. Now for any web designer and digital marketer worth their salt, ignoring this shift into mobile would be detrimental to any website or online campaigns.

Ten years ago, mobile devices weren’t as popular, the iphone hadn’t revolutionised the internet and so most sites were designed specifically for desktop screens.

Though a good portion of users still access websites through desktop devices, most of this is because they are either 1) Looking for something for work 2) At work looking for something, but not necessarily for work. Either way they have been provided a desktop or laptop to type reports, create presentations and and perhaps sneaking off to view your site.

They are not in a relaxed mode, unlike on mobile, the user is most likely browsing casually, doing something personal or catching some downtime. When people browse on mobile, they are more suggestive to check out things like shop, chat and date, and order food. Users are more interested into looking for a service, with the big increase being the use of voice search via mobile. The truth of the matter is mobile brings in big business.

So yes, you should optimise your site for mobile and future-proof your business. Mobile is no longer a rising trend, we’re already in the middle of it. And from the looks of it, it’s not going to fade away anytime soon. Now with google making mobile first a policy towards web indexing and that all important top spot on the Search Engine Result Pages (SERPs) you cannot ignore this need.

If you haven’t made the necessary adjustments to your website to make it ‘mobile-first’ optimised, here is a list of what Google highlights are important for mobile first indexing:

Screen Display

When it comes to mobile screens, display is everything. Your website should adjust accordingly for mobile phone screen size.

Loading time

Get your speed on, folks! Google doesn’t like turtles in this race. Your website should load within 3 seconds or less.

Content is Clear

Texts should be clear and readable without zooming in or adjusting font size. Images should adjust according to the screen size and load properly.

Finger-friendly

Swiping and tapping links shouldn’t be difficult. Hyperlinks should be adequately spaced.

And if you’re unsure if your site is mobile-ready, check out Google’s Mobile-Friendly Test Tool, and check how your website performs.

Having a mobile ready website will not only boost your rankings on Google, but will win over new users who are visiting your website for the first time.

If you need your website to be mobile-friendly, and not just perfect on desktop screens, we can help you achieve this!

Count on 1768Degrees.com to make the mobile-priority transition seamless for your website.

Don’t get left behind! We’ll help to grow your business through mobile. Email us today!

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