1768degrees.com
1768degrees.com
1768degrees.com

New Zealand Web Design Agency: Invest in a Good Website

It's 2019. Nowadays, companies in New Zealand, small-scale or big business, have websites.

Not having one is no longer an option, and customers expect to find a digital footprint for your business. Whangaei and Northland may be places people do business on referrals and we all love that fact; but the truth is even those referred to your business will check online to double check information and expectations before picking up the phone.

People don’t go out of their way to drive anymore and talking on the phone, particularly with the younger generation – it’s unheard of! These days with customers, their first impulse is to check your website on their mobile phones. In just seconds, they’ll find out what you have to offer. Then, they’ll go out of their way to drive to your shop, or call you during business hours.

So ask yourself, as a business owner, does your current website measure up to the current needs of consumers? If not, you need to improve your website, and there are many ways to go about this.

Start with the customer in mind

Does your site have the customers needs at its core or was it designed with your web developers ease in mind? Customers don’t want to click through five different things to get the information that they need. The expect a seamless experience no matter the device they are viewing it on. Is the navigation consistent and the call to action clear? Are you contact details readily available and does you site inspire confidence that you are a professional reputable organisation.

Build with SEO

Connecting to the world and collecting information has now been made accessible by search engines. This is due to SEO, this stands for Search Engine Optimisation. But what exactly is Search Engine Optimisation? This is the process by which search engines crawl for new sites and add them to an ever growing database. After this cataloging and updating, the sites are sorted by relevance through the use of keywords. So every site out there is vying for a spot in the first page of the search engine results pages (SERPs).

Being in the top of the SERPs means big business, whenever someone out there types in a query to a search engine (asks Google a question), your website has a huge chance of being found by customers, customers who need your products and services right NOW. And once you rank highly in search engines like Google and Bing (but mainly Google), you don’t have to do as much hard work fishing for clients, in fact, the awesome thing here is that your customers come to you. From outbound marketing to inbound marketing – that’s the dream right?

Being in the top of the SERPs means big business, whenever someone out there types in a query to a search engine (asks Google a question), your website has a huge chance of being found by customers, customers who need your products and services right NOW. And once you rank highly in search engines like Google and Bing (but mainly Google), you don’t have to do as much hard work fishing for clients, in fact, the awesome thing here is that your customers come to you. From outbound marketing to inbound marketing – that’s the dream right?

To start optimising your website here are a few things you can do:

Learn the keywords you want to target.

Think of your industry buzz words, think of your niche, search terms that rank highly in your category. How does one do this? How does one find keywords? You can look for keywords in Google’s Adwords’ Keyword Tool, or another great way to go about this is to do a simple search. Type keywords related to your business, and you will find phrases and keywords associated with the search engine results pages (SERPs). Study those and see how you can use them for your own business and website design in Whangarei. If you work with a company like 1768degrees.com (insert selfless plug) we will even audit the keywords on your competitors site and the origins of their traffic, and come up with a list of proposed keywords.

Build your content with keywords.

After finding out the important keywords in your industry niche, use those keywords in your content, but sparingly. Avoid stuffing keywords in your content like it’s a birthday piñata. Too much keyword candy is not good for your tummy or your website, and you may get flagged by index bots for breaking search engine rules. Aim for a positive reading experience, with the difficulty of your text reflecting your customers. Your content should read naturally, it should be an informative piece that your customers enjoy, encourages them to stick around to the end of the article and hopefully builds knowledge with your business at the core.

Create a link here, then link some more.

Links are valuable. It means your website is not isolated from the rest of the web. But who you link to also matters, the same way who links back to you. It’s like a trade, search engine index bots will check what sites your business page is connected to, and that also affects your rankings. Try to link to trusted authority sites that provide good informational value to your end users, and if one of these authority sites, mentions you as a backlink, this adds to your website’s value and popularity. Links from dodgy sites aren’t good for your sites health and with a team like 1768degrees.com they can keep track of this and disavow as necessary. This is simplistically telling Google, you aren’t associated and don’t want to be linked.

Exceed your Expectations

If you’re looking for a New Zealand web design agency, we can help you build your online presence. 1768degrees.com can ensure your chance at digital success! We provide local businesses in Whangarei with complete web solutions from robust web hosting plans, responsive web design, domain name registration, and content creation, all tailored to your web needs. We can handle website projects of any scope and size.
Let's talk! We're full of good ideas on how to make your website visible for the terms your customers search for or in the geographic locations they live, whether Northland, Whangarei, the Cape or the Bluff our knowledge ensures results. Email us at adam@1768degrees.com, and let's get your brand online.

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