It's 2019. Nowadays, companies in New Zealand, small-scale or big business, have websites.
Not having one is no longer an option, and customers expect to find a digital footprint for your business. Whangaei and Northland may be places people do business on referrals and we all love that fact; but the truth is even those referred to your business will check online to double check information and expectations before picking up the phone.
People don’t go out of their way to drive anymore and talking on the phone, particularly with the younger generation – it’s unheard of! These days with customers, their first impulse is to check your website on their mobile phones. In just seconds, they’ll find out what you have to offer. Then, they’ll go out of their way to drive to your shop, or call you during business hours.
So ask yourself, as a business owner, does your current website measure up to the current needs of consumers? If not, you need to improve your website, and there are many ways to go about this.
Start with the customer in mind
Build with SEO
Connecting to the world and collecting information has now been made accessible by search engines. This is due to SEO, this stands for Search Engine Optimisation. But what exactly is Search Engine Optimisation? This is the process by which search engines crawl for new sites and add them to an ever growing database. After this cataloging and updating, the sites are sorted by relevance through the use of keywords. So every site out there is vying for a spot in the first page of the search engine results pages (SERPs).
Being in the top of the SERPs means big business, whenever someone out there types in a query to a search engine (asks Google a question), your website has a huge chance of being found by customers, customers who need your products and services right NOW. And once you rank highly in search engines like Google and Bing (but mainly Google), you don’t have to do as much hard work fishing for clients, in fact, the awesome thing here is that your customers come to you. From outbound marketing to inbound marketing – that’s the dream right?
To start optimising your website here are a few things you can do:
Learn the keywords you want to target.
Build your content with keywords.
