Responsive Web Design: More Than Just a Trend

Responsive Web Design: More Than Just a Trend

In 2015, Google sent out a major change in its search engine algorithms. It has included mobile presence as a signal for ranking. This is enough reason why it is important to have a responsive web design for your site. Responsive web design means that your site is mobile device friendly. If it is not, you are losing a huge percentage of leads that could turn into sales to your competitors. We are now in 2020 and Google has made it clear – mobile first is a must and has to be present.

Understanding Responsive Web Design

Responsive Web Design (RWD) creates a system intended for a single site that will react to the size of the device the user is using with only one URL and content source. It is characterised by a fluid and a flexible layout that can adjust according to the size of a screen. One of the important reasons for an RWD is that it gives users optimized browsing experience. This makes sure that your site will appear great regardless if the user uses a tablet, a smartphone, or a laptop. That is why responsive web design is not just a trend but rather one of the major considerations when building a site. It has become a requirement.

A site that has responsive web design has the following elements:

Best Benefits of a Responsive Web Design

The major advantage of responsive web design on your site is the guarantee that any user may have the best experience ever when visiting your site. Imagine when your user is stuck during their daily commute and starts to browse on your site. If the site is created on responsive web design, it’s likely the user won’t even notice that he has been sitting there for thirty minutes now and most importantly now finds your site credible and will certainly check out your physical store soon or on a tablet and laptop when they can.

Site responsiveness also allows you to refine the content of your site. This makes sure that users on different mobile devices are only accessing information that is most valuable to them. Another thing is that due to the Google update, responsive web design makes sure that your site has high visibility on search engines because the site is mobile friendly.

We take responsive web design seriously and in fact, it remains to be our main principle of design because we know any site won’t thrive without it.

How It Influences Any Business

Responsive web design is important for any business that wants to have a site. Is there any business that has not thought about that yet? Site responsiveness ensures the increased reach of customers and clients even on tinier devices such as tablets and smartphones. Any user would also have a consistent and pleasant user experience which could result in lead generation, sales, and sales conversions. You can also do analytics, reporting, and tracking in a single place. The business can also cut back on the time and cost of on-site content management. Through site responsiveness, you may also end up as the leader of the pack. You’ll be surprised by how many large companies don’t have mobile-friendly sites.

If you are aiming for a business-oriented site or any site at that, it is already assumed that you will be hiring a Whangarei web design company, or the firm you have faith in. However, before you pick a particular web design company, it helps you to be more familiar with the best practices of responsive web design.

We at have been adopting mobile responsive design even when it was only a trend. Well, that’s because we make sure you’re always ahead of the pack too.


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