The Different Types of Site Designs for You to Choose
If you want to build a business, you have to pay close attention to website design. Currently, you can find over 1.7 billion websites online. There is a specific format for every type of site, and each type also is suited to a particular purpose and intent. The following are some of the most popular types of websites. You can make use of this information when you are interviewing a New Zealand web design firm for your business site.
Top Tip: Get them to propose what format will best work for you and why! They are the experts and should be there to guide you, not merely action blindly.
Whilst a homepage in itself is not a website, it’s so crucial we wanted to include it here! The homepage is the main hub of your site, and it acts as the face of a particular brand. It’s the page that leads the user to the other web pages. It may also function as a sales conversion funnel for any business. It’s the first page that users often go to which is why it’s important to make it as inviting as possible. It is also where design is the most crucial.
The homepage can be in many different forms, but the designer has to consider that its main purpose is as a primary point of navigation and a crucial point of interest for site visitors. You have to be clear about what the business is all about and its unique value proposition to give the business personality and make it stand out from the competitors. You have to use the colours, logo, and tagline of the company on the homepage. It’s the homepage that sets the tone of the business’ personality and branding. It has to be able to tell the story of the company using minimum words and more images.
A landing page is like a homepage, but on steroids. It not only has to convey a brand, an idea and capture an audiences interest, it has to capture a lead for the business. Landing pages are great for a single focused purpose. Generally to capture a lead to then follow up in a different medium. A landing page can be worth its weight in gold, but if the buying or transaction process is complex you’ll need to consider a ‘full fat website’ – whether that is an E-commerce website or brochure website.
An e-commerce site is a shopping site online. This is where users can purchase products or services of a company. A strong e-commerce site has to be highly navigational which means that it is easy to browse products and filter them according to categories. It must also include and highlight special sales and discounts and make purchasing as easy as possible. It makes it easy for the company to update the inventory and to add new products. An e-commerce site however requires the expertise of those who have been in the industry of site design and development for years, to truly make transactions occur.
That is where we come in. We at 1768degrees.com know what to do to set you up for a lifetime of sales and revenues, all coming from a fully functional and customized e-commerce site.
This is the most common type of website, it is general information based and showcases a businesses products and services, but the transaction takes places offline. This site for example is a brochure website as it provides information on our services (along with a blog) but transactions take place offline. The good news is that after a landing page, this is the most cost effective website and a great starting point to then getting a site to a positon of full E-Commerce.
A blog usually features photos, videos, and articles about a certain niche. Blogs may have more casual and personal content compared to other types of sites. However, today this characteristic of blogs may no longer accurately define a blog. Today it is quite common to see brands and companies set up their own blogs. The blog site may be linked to the site and this will include events, product launches, and messages from the leaders of the company and even from the prime movers in the industry. A blog with this content can lend more credibility to the business.
Blogs may be cumbersome for small businesses. Before you start a blog for any business make sure that you have a plan, strategy, and a team to handle it. Blogs are great to a content led SEO approach, and we highly recommend them. But if you wont keep it up to date – then its merely going to turn customers off.
A magazine site includes photos, videos, and articles that are informative and educational. Its format still has a resemblance to the traditional magazine you read. This type of website is most suitable for informational sites specifically those that come from publications of universities and professional organizations.
It’s important to have a basic framework when you plan to set up a magazine site. It is a must for users to see the same layout no matter which part of the site they land on. Every article has to have the same format, navigation means, and layout. Most importantly, it has to have a responsive design. You also need to check on its appearance on different screen sizes.
In layman’s terms, this is simply a magazine in a digital format. But you will be surprised at what more it can give you.
Directory and Contact Pages
A directory and contact page is where the users can connect with the site owner and other users. This is the type of website that lists down all the businesses or people within an organisation. A restaurant site will list down menus, reviews, prices, and contact details.
Any type of organisation can benefit more being on a directory site, but few can monitise them effectively. A directory could be niche such as a professional organisation of local or be an online directory of multiple businesses.
A portfolio website serves as a venue for creative professionals to showcase their talents and their best works. It’s the best site for all types of professionals such as dentists, writers, artists, designers, furniture makers, filmmakers, and others.
When you build a portfolio website, it’s wise to come up with categories of the works. The best works must be highlighted in every category. It has to be more creative than other types of websites. It’s where you can find great layouts and add more features to make the site more interesting and appealing. A creative site should be an extension of the businesses creative flair, so expect them to be unique!
Social Media Websites
Around 2.77 billion people are on social media with different platforms. It doesn’t matter who your targeted audience is, you will always find it on Facebook, Twitter, Instagram, LinkedIn, or Snapchat. Users may not be able to redesign the site, but they do have control over the content. It’s wise to have a consistent look all across all social media accounts so that users will be able to recognize the brand on every page it creates. Stick the same logo, colors, and tagline. Choose a particular voice and personality to come out in all content.
Any New Zealand web design firm would find a great venue to showcase their exemplary work through a website. Finding the right type of website for your business, is the first and most important step on a businesses digital journey.
That’s what we do here at 1768degrees.com. When we create your site, we are not the heroes; it’s all about you and your business.