Web Design & SEO Whangarei: What You Should Let Your Web Agency Know
When meeting with your new web agency there are important things you should get in order and ideally have to hand. It’s always best to let anyone you plan to work with to know your style and brand guidelines, it avoids costly mistakes and lost time.
You need to get these things ready for a seamless workflow, so people don’t need to go back and forth emailing each other for these basic requirements.
What to Discuss with your Web Agency
During the meeting, you will need to discuss in detail, your brand and the industry you’re in, so you can both get a lock on the keywords you want to target.
Any good SEO specialist will undertake the task of getting to know all your known and potential competitors. But it’s good if you come with this information as well, as you KNOW your competitors first hand.
What you can outline about your competitors:
What you do better than them as a brand or service.
The obvious faults and shortcomings in their services.
Geographical areas they serve.
You know you can reach the same group of receptive buyers near address-specific locations in your area.
You can expect your web agency to do a comparative keyword analysis between you and your biggest competitor. This is useful as this will give you an idea what keywords your brand rival is using to drive traffic. You may choose to aim for the same set of keywords, or venture out using keywords your competitor hasn’t thought of tapping. This can open new markets for you, and surprisingly, you might even be the first one to get into that category.
Building your website need not be daunting, but it’s important to communicate all your needs clearly in the initial planning stage of your web development, and this includes strategic planning of your SEO approach and the technical development of your website. If you’re a regional brand reaching into the local market of Whangarei we can help you ease your brand to create an authentic local presence.